This is an egg. Myriad possibilities. It can be scrambled, fried, beaten. etc. You get the drift, Or it can become a chick. It really depends on who has the egg. Same for ideas. Left alone, they are just thoughts. Given the chance, they become real. Which is what this is all about. It's not about how to generate ideas. They trust you do that well enough. It's how you translate that thought in your head into objects in your space. It's about giving your ideas life. Letting them breathe.
Taken from a university brochure. :)
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